10 Hot trends, tips and tricks of digital marketing 2021

Today we will going to discussed the most hot trends of digital marketing. Which will give you a rapid growth in your digital marketing business. Coronavirus has forced brands to adopt digital channels for product and service delivery as well as marketing. Digital marketing is very effective and affordable method to reach to customers in limited time. Digital marketing industry going very fast and competition is also higher so, to rank in top website. our content is very important and impressive. Which will catch the eyes of customers. There are the following trends which will help you to achieve a exponential growth in your digital marketing business in 2021.

Now, let start which our first trend that is

1)Artificial intelligence

First understand what is artificial intelligence?

Artificial intelligence is a wide range of computer science concerned with building smarts machine, which are capable of doing things like human beings, such as problem solving, planning, learning, voice recognition etc. for more clarity on artificial intelligence take an example of artificial intelligence that is ‘Alexa’ which all of you hear about it or seen in television ads. Alexa is basically a example of artificial intelligence, it is virtual assistant AI technology developed by amazon, which is a reputed company. ‘Hanson Robotics’ most advanced human like robot till now and ‘Sophia’ is the future of artificial intelligence.

Resent, data show that the market size of artificial intelligence was valued at $27.23 billion in 2019, and it is expected at in next eight years this valued increased like a boom and become $266.93.

It is the most important trends in digital marketing to engaged with your customers and to deal their problems in less time. by artificial intelligence you will find the best possible way to sort out problems of customers and build long lasting connect with customers using different ways such as direct email, digital advertisement, chat etc. artificial intelligence play a significant role in digital marketing. If we look at marketing perspective artificial intelligence is beneficial for suggestive growth in this competitive digital world.

2)Influencer Marketing:

Influencer marketing is key for digital marketing. It will help your business at spark. Basically influencers are the famous personalities or brands, most often this are the YouTube and Instagram personalities which have huge numbers of subscribers, the personalities which channel have good video reviews or the personalities which are famous. Influencer marketing is a form of social media marketing involving approval and product recommendation from influencers, companies or personalities which has expert level of knowledge or social influencer in their field. This is basically a supply chain where influencer play a role of promotion of brands or may be products. Influencer pick cold website or we say a the website which has low traffic and promote the website to boost the website performance and create traffic and particular website or brand. At back influencer charge To conclude that this supply chain influencer get money to create traffic or brand get traffic and deals from customers. Influencers increase brand awareness ,build a trust between customers and company ,creating authentic content or promote  the  services of company .Influencers help the product to reach from high level to micro level . Bigger brands are expected  to collaborate with small brand and add value to their services.

3) Chatbots:

Chat bots is a part of artificial intelligence. It will influence your experience with customer or basically add value to your customer satisfaction. It is instant message to chat with customers or solve it query any mean time, daytime or as well as nighttime. It is personalized and most convenient way to connect with customers and also their query. It have lot of benefits in digital marketing as we mention in below you can check it out

·       It is 24 hours service

·       Get quick responses

·       This is very personalized way to solve query 

·       This is now in trends

Over 85% of services are provide through chat bots. From recent data it is observed that this way of solving query or interact with customer is increase or have demands in marketing.so if you want to satisfaction of customers you have to include this chat bot in your service. 80 % of business want chat bots because of its higher benefits in digital marketing. Many customers like to interact on personal chat that is chat bot. They are more comfortable on chat and free to ask any query without agitation. This is 24/7 service which attract customers and they get quick responses.

Many famous companies include chat bots in their services to easily interact with customers and give them a satisfactory e result. There are list of companies which include chat bots

·       Lyft: Lyft include chat bots, you can request a ride from Lyft by chat

·       Spotify

·       Staples

·       Fandango

·       Master card

·       Whole foods

and many more such companies so, this chat bot is beneficial as well as mandatory trend for companies to rank higher in digital world. In future this service is in demand.

4).Omni – Channels

Omni channels is a multichannel approach to sale the products to seamless customers, where the clients shopping online from phone or laptop. It is the way to engaged the customers with companies through physical mode, online mode, by app  or by E-mail. Omni channel marketing is a multiplatform of marketing including E-mail, social media, blogs, apps etc. This method help businessman to connect with customers more effectively and provide a seamless experience, which engaged customers to come back to this website

By delivering a cohesive brand massage, consistent voice, informative mails across all channels you can get better results ,ultimately a focus on channel marketing is the road to an increase  customer journey that keep customers  come back more .

5). voice search optimization:

Voice search optimization is the process of optimizing your page to appear in voice search. This is quick and easy way to search by speak up instead of typing. This feature is for all where the person is literate or not, before thus typing is the only way to search things online and only educated people are able to search  but after voice search optimization it become easy for illiterate  peoples to search anything online.

According to a recent study ,41% of people use voice search at least a day. In 2020 this data is also increases more than 40% of internet user accept and use voice search optimization. More people are attracted towards this voice search speaker and buy this voice search speakers

But there is a risk in voice search optimization that is sometimes, it is unable to recognized voice and show wrong results. Many user faced this problem that they say something to search and the result are totally different of it where thick voice search optimization failed or we can say this is a disadvantage of this voice search.

A small data by which you can recognized accuracy of different voice devices and percentage of provide satisfactory result to customers queries in 2018,2019

   Alexa

Ø provides 61% results according to customers query in 2018

Ø provide 80% result according to customers query in 2019

   Siri

Ø Provide 79% result correct in 2018

Ø Provide 83% result correct in 2019

   Google Assistant

Ø Provide 86% result correct

Ø Provide 93% result correct

6). Video Marketing:

video marketing is using videos for promotion of products or services to attract customers and consumers and it is fastest and effortless way to reach customer with new medium. Best example of video marketing is YouTube, suppose your life without YouTube is become so miserable. Now when we want anything for internet firstly we search google and then we search YouTube from this behavior of common searcher you can identify how YouTube or we can say video marketing Is play a important role in your life. Videos give us more clarity about product and services and it will provide a virtual image of product which we forced customer to buy. Diode digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

Video is the most popular way to customers want to learn about new products. not only YouTube, Instagram, Facebook all of this are come with live video option. Which you can go live and interact with audience directly and promote your product.

Lot of businessman or marketers are faced data management problem. As a marketer we receive lot of mails or content on daily and it become very difficult to manage all of the stuff on mobile space. All this Mails are difficult to open on small mobile phones or it acquire a lot of space. Where this video marketing option is best for marketers where they can make video of there product promotion or store it on this mobile Phones.  

7). Live video:

Live video is new trend in marketing industry. In 2021 this become more trendy. Live videos are great way to gather audience or we call as customers. This type of video are attractive and less time consuming, from this video we are more information in less time. Honestly now days life become too fast no one as time to read out a blog, newspaper or articles at this situation live video works perfectly. Suppose you get any information about new launch and then you come live and interact with customers and tall them about this new launch, this will put a impression on customers of you company that you company provide latest or new launches.

8). Update your content:

update content is very important. In digital world competition is too high, so to rank first on Google search engine your content must be updated. If you want to rank top in google or want to create traffic on your website you should daily update your content and add some unique to it from other websites. After testing the content if its outdated many small change and look are perform of your website so, content really matters a lot and should be updated to rank on top.

9). Email is getting personalized:

Email is ancient mode of marketing but is continue till now as a way to connect market to consumers. It is used for all purposes such as for personal, commercial, legal, industrial uses as well. Years, ago email marketing is very effective but now we come across lot of new marketing ways other than email. Email is also effective when we have to target a particular product or brand. We can send personalized email to consumer. A great point in email is this is personalized way of promotion which will secure your data to be leaked.

10). Customer Experience:

Customer experience or customer satisfaction is the final output which we got from customers reviews. Having a good service or product is not enough we check it out that the availability of product, convenience etc. we should accept multiple payments options, friendly return policy, Fastest shipping, extend the reach of product in out areas also.

Conclusion:

If you are wondering how to boost your digital marketing career then surely you have to read the right blog. Digital marketing as you all now very popular and high in demands. At 2021 digital marketing industry will grow more than 2020.This is always start growing profession. Above we discussed the 10 hot trends of digital marketing such as artificial intelligence, video marketing, voice search, content matters etc. you can go through this. This will definitely help you to boost you digital marketing strategies.