Tips and hacks for successful software sales in 2021 .

In this new era of technology, software is leading the industry. More than 50% businesses are dependent on software to manage their day to day sales, purchase, marketing and many more things. Instead of managing business manually, one can manage each department on just one window. Also, software prepares a computerized data which is obviously more accurate then preparing manually. Keeping calculations and managing data is more reliable through software.

Even in this pandemic situation, software played a key role in raising some of the online service providing businesses. Software made work from home easier. Companies now can monitor their employees and work just in some clicks. Keeping detailed records about their employ’s work and managing day to day targets are now convenient from home with the use of different software.

As demand increases, competition also increase as well. Different types of software with different features are coming in the market sold internationally by the companies or by solo preneurs. So, in such a competitive field how you can build an identity? Don’t freak out. Here are some ideas and tactics you can use to increase sales for software:

1.Stay Upgraded and Updated

Before 2010, major changes in the Market took place after 10 to 15 years. But if we look at today’s scenario, the market is constantly changing in every 2 to 5 years. So, you should always keep yourself upgraded about upcoming technologies introduced in market which can be integrated in their software so that you can crack the deal easily. Adding new technologies in your software not only enhance your software quality but with such a vast knowledge you will easily again your customer’s trust.

Try to get updates about different types of businesses running in the market. Software provides solutions to different problems in the market. So, getting knowledge about different products and services provided in market will increase the chance of sales from different business categories. To get knowledge about different aspects of business you can follow business news pages on Instagram or any other social media platforms. “The economic times” is recommend as trusted site to get knowledge about upcoming economical and technological changes coming in the market.

2.Try to identify the Problems

“First understand the trend then be the trend”. This strategy is used by so many successful software companies. As we can see the upcoming software in the market provide solutions to different problems. So, it is very important to identify the upcoming problems in the market and develop solutions through software. There are two ways to get listed among the top companies in software market. One, innovate a solution that no other company or individual have ever provided. Second, is to introduce lots of features integrated in one software at a reasonable cost. Nowadays, the professional life is totally digitalizing. This came up with lots of issues in running any kind of business. Providing suggestions and solutions to these upcoming issues will increase the chances of sales.

3.Preparing strategies

Without strategies no one can be successful in any kind of sales. An idea without any plan is just a dream. Creating appropriate strategies and implementing them is the key to get success in any kind of sales. Researching played an important role here. Having knowledge about other strategies will provide you an idea to how you can approach clients for the sale. Remember try to get inspired by any content but not to copy that. Unique strategies will build a unique identity. It is very important to put the right pricing structure and business model into place, to build correct monetization model. Value proposition is the most essential part of the software sales plan. Just be sure of that your value propositions should make your product different and unique from your competitors. One should identify ideal customers through different strategies to increase sales. Marketing strategy is most essential above all. Stuffs that are marketed impressively, only had chances for higher sales.

4.Generating leads

Lead generation is the first and most important part. You should make sure that the leads coming to their system are genuine. Genuine leads will give more conversion rates. Using Customer Relationship Management Software (CRM) is a good method to generate leads. Apart from this, Google Ads are the most used and trusted way to generate genuine leads. You can also use LinkedIn Sales Navigator which assures +33% more sales and more than 7% higher win rates. Email follow up is also considered as great method to generate leads. You can also use funnel software to generate sales which is an old yet effective way. Funnel software have some tools and features which can help you to convert interested clients into payed customers. It helps to create landing pages, follow up emails, payment gateways and many other things.

5.Build Relationships

“Content builds relationships. Relationships are built on trust. Trust drives revenue”. Not just in software, but building relationships is most necessary point to increase sales and drive revenue in any kind of business. Driving right behavior with the clients, explaining them each features and services provided by the company, following them regularly will automatically generate trust. Asking for feedback from the client and responding to those feedback positively is helpful point to increase sales. This will increase chance of client recommendation to other businesses and will increase your value in the market.

6.Stay Manipulating

Trust and honesty are essential but with it manipulating some aspects is also important. You must understand client’s actions and behaviors and react accordingly. Different peoples have different styles and moods. Approaching them with a single scripting is not beneficial.

 Try to portray the character of the customer and reveal services according to their requirement. Discussing more than customer's requirement can confuse them and discussing less then requirement will represent your services incapable to fulfil their needs. Try to make different scripts for your services revealed to different kinds of customers.

7.Market digitally

Digital marketing is the one and only way left nowadays for successful marketing and higher sales. Offline or domestic marketing are now totally saturated. With the help of digital marketing you can track your target audience and run ads accordingly. Digital marketing allows you to approach and work globally. You can go on with paid or organic marketing as per your convenience. There are so many modules of digital marketing and new modules are constantly coming up. You can use organic marketing through SEO to establish an identity with low cost investment. Email marketing is commonly used today to reach targeted audience and get genuine leads out of those.

“Content is fire, social media is gasoline.” Social media is known to be the best option for marketing. You can increase business recognition, traffic and sales with little or no cost. Social media will increase your brand awareness. With the correct use of social media marketing you can manage your business visibility. With the help of social media marketing one can easily manage the traffic and can get more inbound traffic. Social media marketing is the best way to get higher conversion rate. One can improve band loyalty and increase brand authority with the correct use of social media. Social media marketing is less costly then any other paid marketing services.

8.Look Genuine

You can get genuine leads only if your software looks genuine. In this pandemic situation where meeting someone physical for deals are almost impossible, building trust is quite difficult. Even today, many Indian domestic companies hesitate to take online services and products due to trust issues. To overcome this, you should keep some points in mind while dealing. First of all, you should create a high-quality website and social media platforms and update these platforms on day to day basis with regular blogs and posts. Secondly, try to give multiple demos to your customers regarding your software on online meeting platforms. This will gain customer's confidence. Thirdly, try to deal in signed and stamped agreements. This will reduce any chances of dispute.

Conclusion-

Good sales conversation rate is known to be about 2-5 percent. It’s not easy to crack such a great target. But in software industry where demand is increasing day by day, it’ almost easy. Just keep the above-mentioned points in mind.

Try to track sales using different tools coming up in the market. Attract your customers through mind catching scripts and discussions. Follow them regularly to build trust. Create effective strategies and work on them. Use online platforms in an effective way to get more requirements. Try to generate genuine leads. Use different methods to generate leads. Businesses try to convert leads through small conversations instead of using funnels. One on one attention is more beneficial. This will ultimately increase your sales.

So, there we have eight effective ways to increase sales for software. Implementing these tips will be helpful for you.