Welcome back ladies and gentlemen, hope the warmth of the new year is keeping you elated and cheerful. We are so happy to welcome you back to the Tritan Blog section. As 2020, came out to be annus horribilis in human history. Nevertheless, organizations and enterprises across the world are leaving no stones turned in exploring the digital world to make various money-making tactics and dignifying their business. Today, the Internet has made our lives easier, smoother, and bound to Phones. This thriving digital world is growing at an unprecedented rate every day.  hence it becomes important for a business to keep its toes in line with the digital world. One such crucial aspect of this digital world is digital marketing. Digital Marketing is synonymous with almost every sphere of the world. You can not successfully run your business, corporation, enterprise, or any other small or massive startup without the heart and soul of digital marketing.  So what is the subtle art of digital marketing all about? What, why when it is utilized. Surely, we will be answering all your questions today in our blog, so make sure you grab a mug of coffee and make yourself comfortable and relaxed. Let's enjoy this digital rollercoaster.

What is Digital Marketing Definition?

When we talk about this concept then Digital Marketing can rightly be defined as the proven strategies and techniques for garnering more audiences and high traffic towards your website's promotion, advertisements, on your social media platforms for the publicity of your brand. This is done to achieve high target audiences for your products which you would like to sell or publicize. Targeting the exact and precise kind of audiences you wish to have for your brand is what the concept of digital marketing is all about.

Why digital marketing so Successful?

It is indeed quintessential to adopt digital marketing for our business to survive, thrive in this competitive business world. With almost millions of websites registered on google, 1B users of WhatsApp, Twitter, and Instagram, with 1.2B videos watched every single day on your tube, you can figure out the impact these social media platforms have on business, no doubt they are making business for them and so do we need to make our business from these burning heap of gold called social media. The massive and gigantic amount of business traffic these social media platform brings is surely a thumbs up. Today's almost 4 out of 5 people are bound to their smartphones with the internet acting as a cheery on the cake. So imagine 195 countries in the world and a billion users being active on the social media platforms, so the gigantic traffic can come on your business websites, you have the opportunity to endorse your brand, promote your products to the world. This is how companies such as Amazon, Alibaba, Microsoft have built their global customers and audiences.

Imagine the kind of exposure you can build for your online promotion, keeping in mind the diligent,  effective, and efficient use of a digital marketing plan. Nowadays every organization has mandated the use of these digital marketing tools which include SEO ( Search Engine Optimization), SMM( Social Media Marketing), SEM( Search Engine Marketing ), Email Marketing, Affiliate Marketing,  Pay per click, AdWords Marketing, Ranking, Indexing, etc.

What are the significant benefits of deploying digital Marketing in an organization?

In this digital era where there is a neck to neck competition for customers traffic, where e-commerce, retail, pharma, hospitality, cinema, healthcare, real estate, logistics, beverages, and many more sectors are successfully deploying digital marketing tools or building and garnering more customers for their business and ultimately generating higher profit margins and company revenues.

1) Digital Marketing offers everyone an equal vying field respective to the size of your organization.

This can truly be stated that digital marketing is made for everyone and can be utilized by any organization, irrespective of what size of the company you are running, whether small or big, larger startup, etc. Digital marketing just requires brains to be executed and operated. Once you know the ifs and buts of this powerful concept then surely you can take your business to a global niche.

2) Digital Marketing is more cost-effective then Conventional Marketing:

Gone are the days when shop owners and businesses put hoarding, posters, and pamphlets everywhere around to magnetized audiences around their shops. In this digital epoch, small shop keepers, owners, local vendors, artisans, and craftsmen don't have sufficient resources to keep their traditional campaign running, but with the advent of digital marketing more and more small business can successful built their own digital marketing ploys as social media is available free of cost and is ubiquitous. In a recent survey, it was stated that more than 50-55 percent of business will shift their business from traditional media channels to digital omnipresent channels and media.

3) Digital Marketing delivers robust and rapid conversion rates :

Online marketplace measures the success of their digital campaigns by more subscribers, boosted pay per click, leads generations, greater revenue source, etc. Business owners are now initiated to streamline their business towards more conversion rate optimization. There are mainly top 4 priorities for a digital marketer that are primarily :

1) Content Marketing 2) Conversion Optimization 3) Social Media Branding 4)Image Building

4) Digital Marketers increase the revenues of the company by almost 3X Times:

This has been aptly observed and witnessed that those organization with efficient digital marketers helps to increase the revenues of the company at a triple rate. Digital marketers offer excellent conversion rate optimization. Companies with excellent digital marketing strategies build amazing revenues, growth expectancy. Digital Marketing offers tremendous business expansion opportunities and a more efficient workforce.

5) Digital Marketing builds brand reputation and allegiance:

Always keep in mind your brand must convey your company's ideology. So make sure whatever you present to your audiences must be fruitful, engaging, and an embodiment of your business ethics. Your Brand will speak on your behalf. Delivering on what you have promised to your customers will help you to win their loyalty and devotion. Thus, building harmonious relationships with your customers will help your garner more customer base in the marketplace.

6) Digital Marketing ensures online Business survival :

You must have also witnessed the pace at which the digital world is growing nowadays. Your business not only needs to thrive but it needs to survive too. In this digital world going offline and them selling your products to your customer is a sluggish concept. You need to become active and advanced in this digital era. Online business indexing and ranking is a must to know where you stand among your competitors.  Thus, digital marketing ensures your business is sufficient enough to keep your audience going in this fast-paced digital world.

7) Digital Marketing creates exposure to the Internet of things ( IoT) : 

Today, Almost every across the world is familiar with the Internet of Things (IoT) such as phones, tablets, P.Cs, computers, mobiles, Ipad, iPhone, etc. We are all surrounded by technology and Technology operated devices. Users are almost hooked with their mobile screens every single moment. Gadgets and mobile devices are almost present in every hand. So, this strategy can be used to make out sales from digitally active customers around the globe. (IoT) has made things more modest, sophisticated, and advanced for companies, businesses, enterprises to reach their customers. So, an organization that successfully deploy a specialized digital marketing strategy for their brands SMO ( Social Media Optimization) is a thumb off gambit.

8) Digital Marketing builds people confidence and earns their morality :

According to the recent survey by " Shoppers stop "- Almost, 85 percent of the customers or shoppers would love to buy products that are highly endorsed and promoted by digital marketers, brand ambassadors, and on  Google ranking. The customers are always magnetized to the colorful popups, boxes, Alerts notifications, brand newsletters, etc. Once your brand is loved by your audiences they would definitely like, share, and forward it among their friends and family. Innovative forms, popups, buttons, alerts, and notifications are designed in such an exquisite manner and are embellished with precise content that makes the customers love your brand madly and deeply.

9) Digital Marketing entices customers to purchase the brand of the company -

There is a lot of art as well as a craft that is involved in designing a digital campaign for a company. Popups, advertisements, newsletters, images, content, etc all require excellent and captivating knowledge of designs and senses of creation. Also, call to call actions ensures what next step your customers should take once they see your brands. Examples options such as like, share, subscribe, save, move to playlist, download, shop now, pay now, etc.

Layouts, fonts, graphics, cells, color palette, designs, animation, etc ensure your customers always click on the favorable options thus generating a higher amount of traffic along with a higher customer base in the marketplace.

Conclusion: 

We have discussed in depth the incredible and stunning importance of digital marketing concepts across the digital realm. Today almost every sector flows in the digital world. You should know the power of this wonderful tool called digital Marketing to your brands, endorse your products, or publicize your business websites.   Digital Marketing has helped companies and individuals to make billions from the digital world. The massive amount of money e-commerce giants are making today is due to digital marketing only.

Nowadays every organization has mandated the use of these digital marketing tools which include SEO ( Search Engine Optimization), SMM( Social Media Marketing), SEM( Search Engine Marketing ), Email Marketing, Affiliate Marketing,  Pay per click, AdWords Marketing, Ranking, Indexing, etc.  Thus, if you wish to take your organization or your brand to a new role and pinnacle then you must tap the incredible potential that digital marketing has to offer.