what is email marketing? what are main objectives benefits?

1. Inform

Showing up in your customers’ inboxes regularly has been a great opportunity to keep them informed about your company. You can add a link of your website, your new product page as well as a new blog post. Readers would always leave an email if they know something new about your company or any benefiting information was given there. 

2. Attract

The other objective that we should know of email marketing is to attract users to your company. You have even thought that since your current customer has been already committed to your company so there is no need to attract them anymore. But the truth behind it is that your current customer has the right to stop buying products or services from your company or from your brand whenever they think.

Email marketing is the great way to attract them more to your brand not only your current customers but also the new customers should also be attracted and impressed with your emails then only they should think to give any order to you and maybe they can be your next regular customer.

To keep the current customers on board with your brand and turn potential customers into loyal customers, you can attract your customers or your users using graphics depicting things like your awards, your rating views, your certificates, new services that you offer or provide. “Remember that it’s is much better to show and not tell” because your users would be more attractive to your brand if you show them you can also show a graphic or video of your user speaking good about your company , Custom graphics can also be a great way to not only keep your reader or users engaged with your email, but also to show your professionalism.

3. Engage

Next, the objective is that your emails should engage users.

Not only should they be informative, beneficial and attractive but they should also be sure that they are your engaged recipients so that they will want to learn something more about your business and your company or brand as a whole and to also make sure that your users read the emails in their entirely and digest all the information you have provided in that.  

4. Guide

You can guide your users or recipients to your website with the use of some links in your copy, buttons and calls-to-action. There are many ways from which you can guide your customers or users to your website with your emails. 

5. Nurture

In order to turn your potential customers into lifetime loyal customers, you should first nurture them as well and how it can be a better way then email marketing. As we have already mentioned that emails are the great option to inform, attract, engage and to nurture. Your emails can include offer coupons and special discounts too and also to keep them up-to-date with new happenings.